Under the patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan the Deputy Prime Minister and Minister of Presidential Affairs of the UAE, ‘Es’aad’ Initiative has been launched for the purpose of achieving leadership in ICT sector.


A national TDRA initiative, the first of its kind in the world for the classification of Customer Service centers of telecom service providers, aiming at enhancing customers’ happiness of UAE telecom sector.

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A TDRA initiative that includes a center for early and advanced detection of mobile networks coverage quality in the UAE, and conducts field surveys to test, measure and analyze networks quality and simulate user experience.

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ICT Rating

A government program to assess the quality of ICT services provided in touristic venues including hotels, conference centers, theme parks, shopping malls and restaurants.

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