Marketing Short Message Service
Overview:
As part of its ongoing efforts to protect telecom service users' privacy, TDRA works to limit intrusive marketing SMS messages through a dedicated regulatory policy. TDRA encourages licensees to provide clear and effective mechanisms that allow subscribers to opt-in or out easily. The Authority monitors compliance through regular reporting and mandates strict action against entities that send messages without prior consent.
Objectives:
- Promote secure and reliable ICT in the UAE.
- Encourage effective use of ICT to support a sound working environment.
- Create a safer communication environment.
Mobile Subscribers – Know Your Rights:
Download PDF File
Useful Links:
Unsolicited Electronic Communications Regulatory Policy
Dispute Resolution on Marketing SMS with Service Providers
